| The Client |
| A European bank is now one of most respected financial institutions. As part of its rapid global expansion, the bank established an Asian business hub in Shanghai, China. |
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| The Challenge |
The bank needed a recruitment partner to provide an integrated solution for setting up its organization in Shanghai, capable of supporting an aggressive growth strategy. The key challenges were:
Building the bank's employer brand, well known in Europe, in a new market with a low level of brand awareness. Recruiting a large number of employees across multiple job functions quickly - in an increasingly skill-short market and in competition with established high profile banks. |
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| The Solution |
Using effective attraction and selection methodologies to recruit employees aligned with the organization's vision and culture Ensuring the same level of organizational capability and success in China as in the bank's other markets. To provide an end-to-end solution, from employment branding through selection methodologies to on-boarding for each of its business units.
DaCare recruited the bank's sales group through an online and print media sourcing campaign and assessment centre selection methodology. This methodology incorporated a customized assessment process involving group and phone simulations, structured interviews and sophisticated personality and ability based psychometric instruments etc. |
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| The Results |
| Sales group recruited within a four week timeframe, with 97% acceptance of offers. Quality of candidates hired ranking on average within 80th percentile of the equivalent industry norm group. 95% of management and specialist level roles recruited within a four week timeframe 70% of recruitment directs from market. |
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